Little Fish vs Big Fish: Too Much Going To Too Few, Is It Sustainable?
T he headline poses a question, put in another way, poverty = desperation and hunger, which ultimately leads to discontent, corruption, criminality and instability.A large reason for despair and discontent is the disparity between those that have and those that have not...

The headline poses a question, put in another way, poverty = desperation and hunger, which ultimately leads to discontent, corruption, criminality and instability.

A large reason for despair and discontent is the disparity between those that have and those that have not. The haves seemingly getting it their own way, making huge profits and the rest can be left with the scraps from a banquet to which we were not invited.In a 24 hour rolling news world, headline grabbing and sometimes superficial analysis of the facts only help to muddy the water. What is at play, what is going on? It's moving too fast too quick to stop and take a breath to think about what is actually happening.

In a 24 hour rolling news world, headline grabbing and sometimes superficial analysis of the facts only help to muddy the water. What is at play, what is going on? It's moving too fast too quick to stop and take a breath to think about what is actually happening.

Being bombarded with celeb chat and a jet set lifestyle only reinforces the fact that 99 percent of the population will never live a life of exquisite luxury. Yet we will aspire to it in the hope of making it big. But do we need to make it big? Chasing the pound note, dollar or euro is not such a bad thing but trying to chase a mountain of it might be. That's the preserve of a fortunate few, depending on how one views astronomical wealth.

We all have cages in which we live. Be it political, economic, education, health or wealth. They're regime cages, financial cages, cerebral cages, physical cages, or gilded cages. They all restrict in one way or another.

Unchecked Consumerism and unsustainable growth is a recipe to repeating the disaster of the credit crunch. So what is the answer? Tinkering with a giant engine with nothing more than hand tools and an oily rag aren’t going to cut it. Big engines need big engineering.

Looking at a situation from a distance to see the whole picture, like looking back at the Earth from the moon and seeing its beauty and serenity but not seeing the violent storms that erupt and subside on the surface. Constant flux is what it is. Change is inevitable just as much as the weather changes.

This is a long winded way of asking you the reader; doesn't it make sense to nurture a minnow to feed it to strength and health in order for it to survive? The big fish are fine. Some would say that it would mean that too many fish would chase too little food; we would suggest however that greater diversity in a pond would encourage a healthier ecosystem.

This principal can be equally applied to almost any given situation. Diversity encourages greater competition and opportunity for innovation. Lots of small fish banding together forming a shoal to survive and thrive. Restriction of choice is inevitable in monopolies, be it in food, energy, tech, entertainment or clothing that will lead to uniformity and stagnation. This principal is applicable at community, city, national, continental and global scales.

The next time you make a purchase, consider supporting a minnow by buying from a little fish. Some big fish use their vast size and multinational corporate infrastructure to engineer a way out of paying little or no tax. Where will you find a shoal of minnows? Pay us a visit from time to time, to see what's new, you might find something you like. From time to time why not buy locally, support locally, and build locally.

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