#4D: The Working Class; Who are They? Power Hungry?! Just How Much?
A viewpoint of our situation as a city as a nation as a global community

The snobs among us will say, the blue collar, flat cap wearing, ultra left Labour Party members, who refer to each other as comrade.

We say, if you can't afford not to work, then you're working class.

Why do we care? It's simple, the statistics on the slides (see homepage) speak for themselves. It's the working class that drive the world economy. The snobbery of who is better than who simply boils down to the designer labels on your back. Style doesn't have to cost the earth.

Climate change is a problem that knows no national border. Recent Saharan dust combined with European industrial pollution settling in the UK bears testament to that fact. The icy weather in the winter 2013/14 in USA and subsequent wettest winter on record in the UK is also an indicator of our vulnerability.

The differentiators of the past should have no bearing on how we should deal with today and the future. The past is a tool to learn from our mistakes. To appreciate how far we have come as a species.

The information exchange of the digital age is an amazing development in human civilisation. But what of its quality? We sift through a mountain of digital trash to find a nugget of useful data. Where is this data stored and what is it's carbon footprint?

Why store trash? Who determines what is trash and what is useful? We do! If we look at our own data, in our hard drives, on our clouds, what we share and decide what we can keep, what is relevant, what is not. We can clear the data houses of the world of a significant amount of useless tat that unnecessarily increases our individual carbon footprint.

If we assume that sitting on the UK population personal hard drives, networks or clouds is a minimum 1 gigabyte of useless tat per person, then that is 60,000,000 gigabytes. In other words, 600,000 terabytes. How much power does it take to store it.

Server farms can be massive, being housed in buildings the size of football fields and consuming up to 100 megaWatt of energy, which is equal to roughly 1400 barrels of oil a day.
Carbon emmisions from servers farms worldwide are expected to increase from 80 metric megatons of CO2 in 2007 to 340 metric megatons of CO2 in 2020. In comparison, The Netherlands emitted 146 metric megatons of CO2 in 2007.



Google is one of the largest, (we think) but what about the data we store elsewhere, via social networks, at work, on our personal devices, if we did a quick individual audit, we could work it out. The truth of it is, it's the individual or the working class that transfer, share, store and use data of our own, in addition to that is supplied by and powered by Google.

Google has said that it had used 2.26m megawatt hours of power in 2010. This amounted to a constant supply of 258 megawatts, or about half the output of an average power plant.



Britain and the world have an issue with energy security. Unchecked power consumption is an issue, energy prices have soared in recent years. The majority of power consumption is by the people. The people can change the balance of power consumption. Simply by deleting half of what we store on various platforms. Do we really need half of that which we keep on our various drives?

Let's get to a 4D world! 4D has it's own meaning in this instance. We are using this article to start a campaign. Dump Dodgy Data Day or #4D!

Get #4D In thought, in action, in viewpoint, in deed!

Dump Dodgy Data Day #4D: 28 July


Latest News

More News

We're Live on Apple News!14 November 2016
Issues of the Century?24 October 2016
What Makes a Bestseller?03 October 2016
What is Smart Consumerism?05 September 2016
How the EU Works20 June 2016
So EU or No So EU?07 March 2016
Studio Erameri16 December 2015
The Value of Life16 November 2015
Armistice Day: 11/1111 November 2015